After a fulfilling and rewarding business relationship in 2015, brewing giant, Nigerian Breweries, last weekend in Lagos, rewarded its distributors and trade partners spread across the country. In the exciting contest, Ken Maduakor, from Nnewi in Onitsha marketing zone, beat two others to emerge the company’s best distributor for 2015.
Ifeoma Chukwuka Nigeria Limited, who won the last two editions, clinched the seond position ahead of Magulf Global Enterprises who came third.
Maduakor has also by his feat created a new African record, by selling more than five million crates of beer in his zone in 2015. He thanked the company for the gesture and advised that the momentum be sustained to stay on top.
The award ceremony which took place at Oriental Hotel, Victoria Island, Lagos was in honour of Distributors and Key Transporters of the company who excelled in the course of their business partnerships with Nigerian Breweries Plc in 2015.
Hubert Eze, the company’s Sales Director who thanked the trade partners for staying with the company, explained that the award, which was preceded by a Distributors Business Meeting, was conceived to recognize and reward the excellent performance of the company’s distributors and transporters for the year 2015. The award ceremony, he added, also provided a platform to evaluate the previous year’s business performance and communicate new business strategies to distributors.
He disclosed that despite the challenges in the operating environment, the company did well and achieved many milestones that called for celebration. “Our partnership was not built for today, but built for the future. 2016 will be challenging too, but we believe we Nigerians; we are happy people, and we are going to win again. At the end of the year, we will gather not to talk only about the difficulties, but our victories”, he told the crowd amidst applause.
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