Manchester United have failed in their latest attempt to sign Alvaro Morata with Real Madrid holding out for €90m (£79m) for the striker.
The Red Devils have made the Spain international their number one target as they seek to strengthen their striking department ahead of the 2017/18 season.
United have been in lengthy talks with Real over a deal, with manager Jose Mourinho keen to land Morata, 24, for the beginning of the club's pre-season tour of the United States next week.
Morata, who is currently on holiday, does not want to return to Real's pre-season camp with his heart set on joining United, with all but the fee agreed between the three parties.
However, although United have increased their offer from €70m (£61.5m) to €80m (£70.2m), Real have rejected the bid as they look to make a significant profit on Morata.
Morata, who scored 20 goals in all competitions as Real lifted both La Liga and the Champions League last season, re-joined the club from Juventus last summer for €32m
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